Yokohama Tire Corp. recently planted 300 more tree seedlings at its U.S. headquarters in Fullerton, Calif., continuing its commitment in the "Forever Forest” program.
The program's goal is to plant more than 500,000 trees worldwide by 2017.
This second phase of planting in Fullerton followed the inaugural event held in December 2010, when Yokohama planted more than 500 tree seedlings. A variety of trees indigenous to the area were selected for planting; they included sugar bush, California holly and five species of oak trees.
Trees, once mature, can absorb up to 48 pounds of carbon dioxide per year. Carbon dioxide traps heat from leaving the atmosphere thus contributing to global warming.
“Yokohama has made a major commitment to protecting earth and the results of the Forever Forest program will be a symbol of that commitment for many years to come," says Yasushi Tanaka, CEO and president.
The Yokohama Forever Forest Project was started in 2007 and is creating forests at domestic and overseas production sites in anticipation of the company's 100th anniversary in 2017. Under the guidance of Dr. Akira Miyawaki, professor emeritus of Yokohama National University and a plant ecologist, Yokohama Rubber Co. Ltd. has planted more than 200,000 trees in Japan, the Philippines, China, Vietnam, Thailand and the United States.
For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.