Federal ups brand awareness in the Philippines

Dec. 12, 2011

PPC Asia Corp., the exclusive Federal tire distributor in the Philippines, recently held its 2012 sales meeting in Manila. A delegation from Federal Corp. also provided professional, comprehensive technical support and personnel training during the three-day meeting.

“The competitiveness of the Federal product range, the ongoing marketing program, and the excellent relationship we have built (with Federal) have given us an advantage to attract a lot more new and existing customers,” says Ronnie Co, CEO of PPC.

To give the Federal brand more exposure, PPC has been concentrating its efforts on several nationwide autocross events this year. The distributor also has been involved in other forms of motorsports, such as National Salon as well as PPC Touring Isuzu 4x4 tournaments.

The Federal brand has grown in the Philippines in the last three years, according Henry Lin, director of Federal's Global Sales Division, who recognized PPC's hard work in making that happen.