Paragon Wheels Adds 3 Veterans to the Team

June 5, 2018

Paragon Luxury Wheels Inc. has added three industry veterans to its team: Steve Maziarz, Keith Powers and Rich Saunders.

Steve Maziarz has been named national director of credit and financial services. He spent 25 years at ITCO Tire Co. and American Tire Distributors Inc. (ATD) and served as a credit investigator and assistant credit manager while at ITCO, prior to its merger with ATD. At ATD Maziarz worked as financial credit analyst, regional credit manager and operations credit manager. At Paragon his duties will encompass credit management, sales tax compliance, risk assessment and financial analysis for all of Paragon’s U.S. and international customers.

Keith Powers joins Paragon in a new role, as vice president of sales. He'll concentrate on large dealer chains and distributors. Running a family-owned tire and service center prepared him for his dealings with independent tire dealers. He worked as branch manager of Target Tire Inc. working for industry legend Bucky Stein. Following ATD's purchase of Target, Keith was general manager of the Jackson, Miss. location, and then ATD’s first greenfield branch in Kansas City, Mo. He then served as market director overseeing all sales and operations for the Canton, Cleveland, and Columbus, Ohio centers. His duties included assimilating a former NCT warehouse and the Hercules warehouse in Findlay, into ATD operations. His most recent role was sales deployment director, based out of ATD's corporate headquarters in Huntersville, N.C.

Rich Saunders joins Paragon as a national account manager. His 40-year career began as a sales associate at Embassy Tire in 1978. He's served a branch manager for American Racing Wheels, wheel division manager for ITCO, branch manager for Custom Wheels Inc., and regional vice president for Tire Traxx. His job at Paragon will tax him with expanding the company's business with key regional partners.

Paragon manufactures three distinct brands of custom wheels: Kronik LifeStyle for the modern/urban customer, Rosso Wheels for performance/luxury vehicles, and Toxic Off-Road for truck and 4-wheel drives. U.S. distribution is based in Greensboro, N.C. Paragon also offers private label wheels and contract manufacturing.

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