Toyo Tire U.S.A. Corp. is jumping into the vehicle-building action at the 2018 Specialty Equipment Market Association (SEMA) Show. Toyo will award $10,000 in cash prizes to the best builds equipped with Toyo tires.
Winners of the Best Toyo Tires SEMA Car Build and a Best Toyo Tires SEMA Truck/SUV Build each will receive $5,000 and a Toyo trophy. They'll also be featured on Toyo’s social media channels.
Vehicle owners must submit their vehicle photography and/or renderings, along with SEMA booth location and contact information by Oct. 23. Judging will take place on-site at the SEMA Show and winners will be announced on or before Nov. 1. Entries will be judged on several factors including modifications, overall execution and embodiment of the Toyo brand and lifestyle image.
The 2018 SEMA Show will take place Oct. 30-Nov. 2 at the Las Vegas Convention Center.
Toyo will again sponsor the Toyo Tires Treadpass connecting the Central and South Halls of the convention center. The 14,000 square feet space features dozens of unique cars and trucks along with the full line of Toyo products. Visitors can also rest their feet and recharge their devices in the lounge area.
Toyo also will have a booth (No. 62122) at the entrance of South Hall showcasing Ken Block’s latest Gymkhana 10 vehicle and more world-class builds. Ken Block will meet fans and sign autographs from 11 a.m. to Noon on Oct. 30 and from 3 p.m. to 4 p.m. on Oct. 31.
For more information about Toyo, visit www.ToyoTires.com.