Point S Upgrades the Winterstar Tire

Oct. 16, 2018

Point S Development has updated its private label winter tire. The Winterstar 4 is available to Point S dealers in Europe.

Emilie Faure, private label product manager at Point S Development, says, "We were very satisfied with the performances of the Winterstar 3 but could still take advantage of some technical opportunities offered by our current manufacturer. The tests conducted on the new Winterstar 4 show that expected improvements are achieved.”

The Winterstar 4 is manufactured in Europe and features an aggressive directional tread pattern.

Fabien Bouquet, CEO of Point S Development, says, “Our private label range of tires is constantly evolving to meet the latest evolutions of the European car park and to maintain the attractiveness of the best value for money it offers to our end customers. It is so developed and manufactured in Europe to reach these expectations”.

The Winterstar 4 range covers 39 sizes, and is made to fit both passenger cars as well as SUVs. It's available in wheel sizes up to 17 inches. A version dedicated van fitments, the Winterstar 4 Van, also is available. With a non-directional pattern, this tire answers the needs of utility vehicles and covers 13 sizes.

The updated winter tire follows the launch of the Summerstar 3+ earlier this year. Point S is marketing its summer and winter tires with two personalities for consumers — the SummerHero and the WinterHero.