Cooper Tire Partners With DieselSellerz to Make Legion Brand Tires

Nov. 1, 2018

Cooper Tire & Rubber Co. is partnering with the DieselSellerz, stars of Discovery Channel’s hit show Diesel Brothers, to launch a new tire brand: Legion tires.

At the Specialty Equipment Market Association (SEMA) Show, the team introduced its new Legion Diesel Power M/T, an all-terrain tire for mixed on-and off-road diesel trucks.

The tire provides reliable, long and even tread wear with an aggressive buttress that provides off-road traction, absorption and puncture resistance. The optimized tread pattern reduces noise for a quiet ride on paved surfaces while still providing performance and durability on dirt and gravel.

The Legion Diesel Power M/T is available in 11 sizes from 16- to 22-inch rim diameters. Additional sizes will continue to be added, focusing on the enthusiasts diameters that are unique to the high-performing diesel application. It has wide lateral grooves that provide traction and grip to any driving surface, as well as stone ejectors to ensure it remains free of any road debris for enhanced durability.

“Our goal is to provide diesel truck drivers with high-quality products that reflect their lifestyles,” said Dave Sparks, CEO of DieselSellerz and founder of Legion Tires. “We have created an all-American tire with premium design features and functionality to provide truck drivers the confidence they need to take on any terrain.”Legion Tires was created by DieselSellerz. DieselSellerz is made up of a team of friends who own and operate their own business that specialize in all things diesel. The team builds high-end diesel powered trucks on their Discovery Channel show, Diesel Brothers. The team collaborated with Cooper Tire to design a purpose-built tire for their audience specifically engineered to withstand the challenging and unique application of high-powered diesel trucks.

DieselSellerz headquarters is in Salt Lake City, Utah. Legion brand tires are made in Texarkana, Ark.

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