Triangle Tyre Co. Ltd. will showcase two new passenger tires for the U.S. market at booth #40203 at the 2014 Specialty Equipment Market Association (SEMA) Show Nov. 4-7 in Las Vegas.
The company says the new passenger tires will replace its Value and Sport lines.
Triangle hopes to send a clear message about its investment in delivering the right products and services to customers, according to Jenner Powell, global marketing vice president.
“Introducing two new PCR product ranges is clearly a milestone in Triangle’s change in ‘go to market’ strategy providing not only a far increased product market coverage and improved performances, but also a new product branding approach.”
Triangle will also display other products from its PCR, TBR and OTR lines.
The company will present branding strategy and product plans to dealers and media at an event on Nov. 4.
Triangle is based in Shanghai, China. For more information, visit www.triangle.com
