Cooper Tire & Rubber Co. has secured an exclusive sponsorship with the ABC College Football Halftime Show.
The "Cooper Tire Halftime Show" will run from Sept. 4 through mid-October on ABC, ESPN and other channels. Sponsorship will include the Cooper logo placed in a number of prominent locations, such as opening and closing graphics and on-set signage.
"We've had tremendous success with the Halftime Show for the past three years and expect that this year's show will bring a lot of energy and excitement to sports fans around the world," says Dave Craig, director of channel and consumer development at Cooper.
