Nitto Signs an Exclusive Deal and Restarts in Australia

Feb. 2, 2016

Nitto Tyres has relaunched in Australia with a new nationwide distribution channel and website, and has appointed a popular motorsport stuntman as its brand ambassador.

Nitto Tyres Australia marketing manager Jose Angeles said the 136-outlet Bob Jane T-Marts chain will exclusively retail the company's range of ultra-high performance, 4x4, SUV and passenger tyres.

"This national retail partnership, along with the new dedicated website, will dramatically expand Nitto's presence in Australia and make our tires much more accessible to an already extensive fan base," Angeles says.

"With over 11.7 million Facebook fans, Nitto is the most liked tire maker in the world, exceeding the fan bases of prestigious automotive marques."

Angeles says Matty Mingay is Australia's top action sports athlete. "He performs in front of 2.2 million people a year and pushes tires to their limit, which aligns perfectly with the enthusiasm and passion the Nitto brand stirs with drivers."

"When I am on track with my team in front of crowds all over the world drifting, truck jumping and pushing the limits, we are putting our lives on the line," Mingay says. "We rely on Nitto tires to help us go hard and put on the best show we can, and to get us home safely after the show is over."

The website is the first dedicated information hub for Nitto tires in Australia. Angeles says the site will allow motorists to research the right Nitto tire for their vehicle and locate their closest dealer with ease.

"Localized online information will make the brand more accessible and the process of tire purchasing easier and more intuitive for Aussies in every suburb," Angeles says.

The relaunch coincides with a unique "buy four, get one more" promotion across all Nitto SUV and 4x4 tires that runs through February and March, only at Bob Jane T-Marts outlets.