Sumitomo Signs On as Soccer Team Sponsor With Falken Brand

Aug. 4, 2016

Sumitomo Rubber Industries Ltd. CEO Ikuji Ikeda reports the company has signed a Platinum Sponsorship Agreement for its Falken brand with FC Ingolstadt 04, a team competing in the 1. Bundesliga German pro soccer league.

The company has sponsored FC Ingolstadt 04 since 2015, when the team won promotion to 1. Bundesliga for the first time in its history.

It has upgraded its sponsorship this season with the Platinum Sponsorship Agreement. Effective for one year (through July of 2017), this new agreement entitles the company to broadcast commercials on the big screen at the team’s home stadium (Audi Sportpark) and to display the Falken logo on fixed signage and LED advertising boards around the soccer pitch, on the backdrops used during player and coach interviews, on the team’s official website and elsewhere.

The agreement also includes sponsorship of a soccer school for children and more. The Audi Schanzer Football Academy is a soccer camp for children aged four to 14. It has locations in Germany, Austria, Hungary and China.

With this new sponsorship agreement, Sumitomo Industries aims to “further increase Falken’s brand exposure in order to promote and enhance Falken’s image as a youthful and energetic brand on a global scale.”