Toyo Tire U.S.A. Corp. has launched Toyo ADS, a Web-based program that lets Toyo dealers create their own unique ads for print, direct mail and in-store media.
"This tool makes it possible for any dealer with a computer, Internet access and a printer to make first-rate ads to promote their own business," say Toyo officials.
The password-protected site contains a step-by-step ad builder with customizable templates. Personalized ads are saved on the site and can be updated with new products, sizes and other information.
The site also includes pre-written radio scripts that dealers can download and edit, as well as Toyo TV commercials that highlight specific Toyo tire lines.
"Toyo ADS is an effective and convenient on-line resource which we provide to our dealers to enhance their marketing efforts," says Toyo Director of Advertising and Sales Promotion Gary Kirschke.
