Bridgestone to sponsor NHL game on Jan. 1

Dec. 18, 2008

The Bridgestone brand will be the title sponsor of the Bridgestone Winter Classic 2009 hockey game on Jan. 1.

Bridgestone will enjoy extensive exposure as the title sponsor of the game, including camera-visible placements and integration throughout a variety of media, such as video, print, online and radio.

Bridgestone is the official tire of the National Hockey League.

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