Toyo Tire U.S.A. Corp. has unveiled its Toyo Tires T3+ Games On The Go training program, which complements the company's T3 program.
The Toyo Tires T3+ Games On The Go program "is a groundbreaking industry-first, using gamification to offer quick, easy and fun ways for tire distributors and retailers to expand their Toyo Tires knowledge," say Toyo officials.
"This unique program features custom online games that test participants' product and brand knowledge, while providing valuable information. We believe this initiative will not only be fun and interactive, but also (will) enhance the expertise and skills of our valued Toyo Tire dealer and distributor staff."
Designed to be played on mobile devices, T3+ games let users play "anytime, anywhere - whether they're at home or in the breakroom. Each game takes less than five minutes to complete, with new games added weekly, ensuring a fresh and exciting experience each time.
"With T3+, participants earn points towards fantastic prizes with every game played. Moreover, by earning different badges through gameplay, they can significantly boost their point balance. The more they play, the more they earn and the greater their chances of winning amazing rewards.
"Where T3 Training consists of robust product training modules for more in-depth learning, taking about 15 to 20 minutes to complete each module, T3+ Games On The Go compliments those learnings and extends training beyond the T3 program. The new T3+ aims to provide a more frequent and engaging experience through bite-sized games on mobile devices."
The program offers quarterly prizes, plus an annual award. Point totals will be tracked against other participants.