Yokohama Tire Corp. has produced six new Tire Tips videos, hosted by veteran racer and Team Yokohama member Tanner Foust.
The educational videos are being released in conjunction with the U.S. Tire Manufacturers Association’s June 26-July 3 National Tire Safety Week initiative.
"The 30-second to one-minute videos explain to consumers various aspects of tire safety and care in a fun, fast-paced presentation," say Yokohama officials.
"The first video on tire pressure is live (see it here) and new ones will continue to be posted each day throughout Tire Safety Week. They can be found on Yokohama’s social media channels and will be posted to Yokohama’s website under Tires 101."
“We believe having a motorsports legend like Tanner – who has raced just about everything – explain to viewers the importance of tires and tire safety in an amusing, easy-to-follow format will really help get the message across,” says Alan Holtschneider, Yokohama’s director of marketing.
“Tires influence the braking, steering, comfort, handling, safety and fuel efficiency of the vehicle and they are also the only parts that actually touch the road.”