Bridgestone to Ramp Up High-Diameter Focus

July 11, 2023

Bridgestone Corp. wants 40% of its replacement tires sold in North America to be 18-inches or larger.

The Tokyo, Japan-based company also wants approximately 65% of its original equipment tire sales in North America to be 18-inch or higher products.

Both targets were outlined in Bridgestone's recently published "3.0 Journey 2023 Integrated Report."

In addition, Bridgestone expects to see high demand for 20-inch and larger passenger tires, thanks in part to "the accelerated shift to EVs.

"While taking advantage of the EV expansion trend in the United States, which is the group's largest market, we will also reinforce efforts on a global scale," say Bridgestone officials. 

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