Pirelli Introduces E-Friendly Tire Logo

Sept. 21, 2023

Pirelli & Cie SpA has unveiled a logo to identify tires that contain at least 50% of materials "of bio-based and recycled origin," say Pirelli officials.

"The new marking – which depicts two arrows in a circle and will be adopted on new products – underlines Pirelli's commitment to the environment. This new logo is also designed as a clear indication for customers, allowing them to choose more sustainable tires."

Pirelli's new P Zero E features the marking.

"This tire contains more than 55% of materials of bio-based and recycled origin throughout (its) entire range."