Nokian Tyres Inc. is observing All-Weather Tire Week from Oct. 2-6 to remind drivers of the importance of year-round tires certified with 3-Peak Mountain Snowflake (PMS).
During All-Weather Tire Week, Nokian will commemorate the 24th birthday of the company's first all-weather passenger tire in North America and educate audiences about the difference between all-weather and all-season tires.
“Only three in 10 Americans can correctly name the benefits of all-weather tires over their all-season counterparts,” says Hans Dyhrman, director of marketing for Nokian North America.
“All-Weather Tire Week is an opportunity to highlight the important benefits of true four-season tires.”
Dealers and drivers will be given access to a variety of materials by Nokian and its partners including social media posts and infographics that highlight the importance of the all-weather tires; a bonus episode of Nokian Tyres Journey Podcast; testimonial videos from dealers and drivers who love all-weather tires; and press outreach about all-weather tires in markets that experience unpredictable weather.