Rotary to Unveil Four New Products at SEMA Show

Oct. 18, 2023

The Rotary brand from Vehicle Service Group (VSG) will unveil four new products during the 2023 SEMA Show.

The company says it plans to showcase its commitment to “serving the shop” through a comprehensive array of “cutting-edge” solutions.

New products include the Rotary SPOA10-AV with All-Vehicle Lift arms, which accommodates all vehicles up to 1,000 pounds; the Mobile ADAS Calibration System, a portable advanced driving assistance calibration system; the LT35A Lift Table, which will be available in 2024 and can lift up to 3,500 pounds; and the RT30 Repair Table, which is made to sit on the LT35A lift table and help technicians lift heavy objects.

Rotary will be located at booth #36017 in the Las Vegas (Nev.) Convention Center and will have industry experts performing live product demonstrations, answering questions, offering special show pricing and more.

“This year’s SEMA show is an ideal opportunity for professionals and enthusiasts from across the industry to see how Rotary is serving the needs of their shop and helping them stay ahead of critical automotive trends and challenges,” says Tim Vaughan, vice president of sales for VSG Americas.

“Our continued focus on innovation since 1925 allows us to provide best-in-class equipment and solutions, supported by an industry-leading distribution and service network. We’re looking forward to meeting with our partners and customers and excited to debut game-changing equipment that will keep shops competitive amidst a constantly changing landscape.”