ASA Partners With SiriusXM for Dealer Reward Program

Oct. 18, 2023

ASA Automotive Systems Inc. has announced it teamed up with SiriusXM with a reward program for ASA dealers.

The partnership allows ASA dealers to extend eligible customers a complimentary three-month SiriusXM Platinum Plan subscription. The subscription will allow users to receive access to “hundreds” of SiriusXM channels featuring ad-free music plus sports, talk and entertainment.

ASA’s TireMaster Enterprise and TireMaster customers will be able to join the SiriusXM for Shop Customers Program, a complimentary program for shop owners. By participating, shops can provide three-month trial subscriptions to SiriusXM to eligible owners.

“Reward programs enable dealers to effectively engage with customers, enhance shop loyalty and increase the average ticket value,” says Dave Vogel, general manager at ASA Automotive Systems.

“By working with SiriusXM, ASA dealers now have an excellent opportunity to enhance the long-term value of their customers by providing them with premium entertainment following their service visit.”

This program is completely free for shop owners.

“We are very excited to provide ASA dealer customers access to SiriusXM and its best-in-class audio entertainment offering that truly has something for everyone with an extensive lineup of music, sports, talk and entertainment programming,” says Gail Berger, senior vice president of SiriusXM and general manager of Automotive Partnerships.