Hunter Brings Ultimate ADAS to SEMA Show

Oct. 19, 2023

Hunter Engineering Co. will display its new Ultimate ADAS system for the first time at the upcoming SEMA Show.

Hunter's SEMA Show booth (#42017) will be located in the south hall of the Las Vegas (Nev.) Convention Center.

Ultimate ADAS will also be included in SEMA’s New Product Showcase in the center's north hall.

Ultimate ADAS combines Hunter’s alignment technology "with an efficient and easy-to-use guided target placement system for around-the-vehicle coverage," say Hunter officials.

"Gimbal-mounted lasers are the key component, replacing the inexact guesswork of strings, plumb bobs and tape measures to cut setup time by 70% for some procedures.

"The gimbals and onscreen guidance provided by Hunter’s award-winning WinAlign software dramatically increase target placement precision by automatically compensating for non-level floors, monitoring for placement errors and confirming accuracy with laser measurements each step of the way. Many common and time-consuming manual adjustments are now automated, such as height, roll, pitch and yaw.

"Of particular importance for both customer satisfaction and insurance purposes, Ultimate ADAS provides thorough and easily decipherable documentation of the exact procedures performed and exact target placement. Confirmations can be accessed or printed directly via HunterNet 2, Hunter’s customer portal.

"Additionally, the Ultimate ADAS units can be conveniently moved as needed around the shop, with compact packaging to keep all the components together.

“Calibrations aren’t necessarily difficult, but getting set up can be very time-consuming,” says Ryan Gerber, Hunter product specialist, ADAS. says. “With this new system, techs won’t need to learn geometry on the fly with strings and plumb bobs, since the lasers will locate the precise spots almost instantly.

“Techs can get right down to business and be assured of a properly performed and documented calibration every time,” he adds.

Ultimate ADAS is currently exclusively available to Honda and Acura dealers, with availability expanded to other OEMs in 2024, according to Hunter officials.