A recent survey by Hankook Tire America Corp. shows that the cost and convenience drive the choice to buy an electric vehicle (EV).
According to Hankook’s latest Gauge Index, 49% of potential EV buyers are most likely to consider cost before making a buying decision.
Forty-six percent of respondents cited access to EV charging stations as their biggest concern.
“Cost has continuously been top-of-mind for drivers looking to make the EV switch,” according to Hankook officials.
“Earlier this year, Hankook found more Americans said they would drive EVs if they cost the same as their gas-powered counterparts.
“What’s more, according to an October 2022 Gauge survey, savings on gas or maintenance were the most appealing reasons for nearly two-thirds of drivers (65%) to switch.
“Americans also remain mindful of the overall EV charging infrastructure. Over half (55%) of drivers Hankook surveyed in September said they would be more likely to consider driving an EV if charging stations were more accessible to where they work and live.
This past April, Hankook says it “discovered one of the primary reasons Americans would not be comfortable driving an EV was concerns over finding somewhere to charge it (23%).”
“When looking at the broader mobility landscape, Americans have a favorable view of EVs. Hankook asked which next-gen mobility solutions Americans were most interested in, and 65% said electric vehicles or autonomous vehicles (65%) followed closely by connected vehicles (62%).”
“There is no denying that electric vehicles continue to interest customers,” says Intae (Ted) Choi, vice president of marketing, Hankook Tire America Corp.
“This latest round of Gauge data emphasizes that in order to get EV interest fully charged, EV makers must address buyers’ most top-of-mind questions: how much will this cost me, and how far can I go?”
