Kumho Tire USA has named Jessica Egerton vice president of marketing to develop and execute marketing and brand awareness programming for the tire brand.
“We are thrilled to have Jessica on board, leading a new and exciting phase of our growth in the United States,” says Shawn Denlein, president of sales and marketing, Kumho Tire USA.
“At Kumho Tire USA, we are committed to growing our distribution, our sales channels and our brand. With her proven track record in elevating brands through integrated marketing solutions, she will play a critical role in our goal to become a leader in the tire industry, expanding our footprint and presence in the coming years.”
Egerton brings experience in omnichannel marketing to her new role. She is returning to the tire industry after three years of absence.
“My new role at Kumho Tire represents an incredible opportunity to elevate the brand in the U.S. marketplace,” says Egerton.
“As a brand builder who understands marketing as a strategic lever to fuel growth and unlock value, I am excited at the prospect of raising Kumho Tire's brand awareness among discerning consumers."
