Hankook to Participate in Electrify Expo

March 15, 2024

Hankook Tire America Corp. has announced its participation in the Electrify Expo, where it will showcase its full line of electric vehicle (EV) tires at select cities and sponsor the Demo District at the expo.  

Attendees will have the opportunity to experience Hankook’s iON line for EVs.  

The iON line includes the iON evo and the iON evo AS tires. The iON tire line is focused on noise reduction, grip performance and tread wear.  

 “As North America’s largest and #1 EV event, Electrify Expo serves as an ideal venue for Hankook to demonstrate our full range of EV tires and engage with consumers who are passionate about electric mobility," says Rob Williams, president of Hankook Tire. 

"Our iON tire lineup is a testament to our commitment to delivering superior driving performance and safety for EV owners. By participating in events like Electrify Expo and showcasing our EV tire technology, Hankook aims to inspire consumers and industry alike to embrace sustainable mobility solutions." 

In addition to showcasing its iON tire range, Hankook will sponsor Electrify Expo's Demo District, designed to provide hands-on experiences with electric vehicles. By supporting this initiative, Hankook aims to accelerate the adoption of EVs and educate consumers about the benefits of sustainable mobility solutions. 

“It is clear that there is a need for a tire that is exclusively designed for the unique characteristics of an electric vehicle, and that is something often overlooked by consumers," says BJ Birtwell, CEO of Electrify Expo.  

"Hankook's tire technology, and specifically its iON product, will provide greater performance and durability over traditional tires for EV owners. You really don't know how critical having an EV tire is until you experience the difference and Electrify Expo attendees will be able to experience it firsthand." 

The expo takes place in Long Beach, Calif., on May 31 – June 2; San Francisco, Calif., on Aug. 24-25; New York, N.Y., on Oct. 12-13; and in Austin, Texas on Nov. 9-10.