Continental Appoints Vedanayagam as Head of Marketing for Americas

Oct. 14, 2024

Continental Tire the Americas LLC has appointed Ashok Vedanayagam as head of marketing for passenger and truck tires for regions in North and South America.  

In this role, Vedanayagam is responsible for product management, marketing communications, public relations, e-business, market intelligence, pricing and strategic planning for the Americas.  

“We are excited to have Ashok take on this pivotal role,” says Jochen Etzel, CEO of Continental Tire the Americas LLC.  

“With his broad international experience and strong understanding of the industry, he will play a key role in enhancing the value we provide in the region. His ability to align our strategies with the evolving needs of our customers will further help us strengthen our leadership position in the Americas.” 

Vedanayagam joined Continental in 2014 and has held various executive roles within the company. Most recently he served as key account manager for truck original equipment manufacturers in the Americas.