Hubtrac Ramps Up Investment in U.S. Market

June 11, 2025

Hubtrac Tires is rolling out new products for the United States market, where it wants to grow.

"This milestone not only showcases the brand’s growing strength but also marks a significant leap forward in Hubtrac’s global strategy, especially in its expansion into the American market," say company officials.

"The newly launched tire models were developed by Hubtrac’s European R&D center in collaboration with its U.S. engineering team. They are engineered to meet the stringent safety, environmental and regulatory requirements of both the European and American markets.

"Notably, several of the new products achieved B-B-A grade ratings in rolling resistance, wet grip and noise levels, qualifying them for subsidies in Europe and positioning them competitively in the U.S. high-performance segment."

Ali Guo, global managing director of Hubtrac, says the company believes that "'Global R&D and European Manufacturing’ stands for superior quality and innovation in the industry. But our ambitions go beyond Europ. Wee aim to deliver these standards to global markets, especially our rapidly growing customer base in the United States. Europe is our foundation. The U.S. is our future for dual-engine growth.”

"Hubtrac’s rapid growth in the U.S. in recent years is fueled by its consistently high product quality and a continuously optimized service system," say Hubtrac officials. "Backed by robust production capacity and a standardized quality framework at its European manufacturing base, Hubtrac has been expanding its U.S. sales channels, warehouse infrastructure and local partnerships."