'My First Car, My First Tires' Campaign Launches

Continental Tire the Americas LLC is asking consumers to share memories of their first cars via its new "My First Car, My First Tires" campaign.

"Buying your first car is a major milestone, whether it’s the result of hard work, a generous gift or a long-awaited dream come true," say Continental officials. "These cars carry stories of friendship, freedom and sometimes a few roadside repairs. Through this campaign, Continental aims to celebrate those moments, while also educating new drivers on what truly matters when purchasing a vehicle, especially the importance of choosing the right tires."

The campaign includes a monthly contest "where participants can submit their own first car stories for a chance to win a new set of Continental tires."

"Tires are often overlooked, but they’re one of the most critical components of a car,” says Brian Beierwaltes, head of marketing, U.S. PLT, Continental Tire the Americas. “This campaign is about bringing back those special memories while also helping first-time buyers make smart, informed decisions.”