Pirelli Posts First Half Sales Gain

Pirelli & Cie SpA posted total sales of slightly more than $4 billion during the first half of the year, up 1.5% year-over-year.

Pirelli’s adjusted EBITDA for the first six months of 2025 totaled $848.4 million versus $894.1 million achieved during the first half of last year.

In North America, Pirelli generated slightly more than $1 billion in revenue, a year-over-year increase of 26.2%. The company’s Europe region accounted for the largest sales number during the first half of the year, generating around $1.62 billion. 

A deeper dive 

“High-value sales accounted for 80% of the total group revenues” versus 77% during the first half of 2025, according to Pirelli officials.

Pirelli also achieved positive volume performance during the first six months of 2025 and “in particular, outperformed the market” in sales of 18-inch and larger passenger tires.

Growth in price/mix “was driven by continued improvement in the product mix and by positive regional mix.”

Pirelli’s EBITDA growth reflected “the positive contribution of price/mix, which more than counterbalanced the increase in the cost of raw materials and the impact of the exchange rate effect,” according to Pirelli officials. In addition, “efficiencies more than off-set inflation in the cost of production.”

Total impact of U.S.-imposed tariffs on Pirelli during the first half of 2025 amounted to around $17.4 million, partly off-set by “mitigation measures” put in place by the company. 

‘Remarkable resilience’ 

“During the first half of 2025, the global economy demonstrated remarkable resilience, managing to contain the impacts linked to geopolitical uncertainties and trade tensions.” say Pirelli officials. "Signs of a slowdown, however, emerged in the second quarter of 2025 in the global GDP, which recorded growth of 2.6% compared to 2.0% for the first quarter of 2025.”

Slowdowns in the U.S. were “linked to a decline in business and consumer confidence, as well as a deterioration in the trade balance, attributable to an increase in imports in anticipaption of the introduction of new tariffs.” 

New products

Pirelli continued to expand its North American product line-up during the first half of 2025. 

In May, it launched the P Zero Trofeo Track, a Department of Transportation-marked, track-focused product that’s been specifically engineered for the United States market. 

Earlier in the year, Pirelli  introduced the Scorpion XTM AT, the debut tire in the company’s new Scorpion XTM range and the next iteration of Pirelli’s Scorpion family, which premiered in North America more than 25 years ago.

In June, Claudio Zanardo, CEO of Pirell Tire North America, told MTD that “the first part of 2025 has been strong for Pirelli Tire North America as we continue reinforcing our position in the premium and high-value tire segments.

"Our recent product launches ... are a testament to our commitment to this market and our dedication to meeting the specific needs of North American drivers, building on the momentum of the new products introduced in 2024. These regionally developed products highlight our focus on our product offering for the market.

"While challenges persist due to evolving market conditions, our business strategy centered on the high-value segment, which continues to grow at a double-digit rate, positions us well for continued success.”