Mark Stewart, CEO and president of Goodyear Tire & Rubber Co., says Goodyear wants to work with aligned distributors that represent the company's full portfolio.
When asked about Goodyear pulling its Cooper brand from American Tire Distributors Inc. ATD) during an investor call following the release of Goodyear's second quarter financials, Stewart said the company has done assessments of operational capabilities, service rates, stability and alignment and decided to strengthen distribution through TireHub LLC, its joint venture with Bridgestone Americas Inc.
“We don’t want to work with individuals that aren’t representing our full portfolio,” said Stewart. "We see a lot of benefit of working with fewer but much more aligned distributors to build our Goodyear family brands and servicing our dealers and retailers effectively and efficiently with a full product screen that we have available to the marketplace."
Christina Zamarro, Goodyear's executive vice president and chief financial officer, said that the company made a distribution transition and by the end of July, 95% of Goodyear retailers had voluntarily made the switch to a new distributor.
Some private label brands are still at ATD, but Zamarro said Goodyear expects to wind those down over time.
Stewart said Goodyear made strategic decisions to rebalance its U.S. distribution to ensure “high levels of customer service and mitigate credit risk following the second fall of ATD," which had been responsible for "lower than 5% of our total consumer replacement volumes."
Stewart added that Goodyear will continue to offer new products during the back end of the year and beginning in 2026.
The Akron, Ohio-based company is extending its offerings in the 18-inch and above segment, which made “record gains” in the past quarter.
Goodyear is also planning on introducing 11 new product launches in the back end of the year – in North America, in particular – and will create 500 new SKUs between the U.S. and EMEA, heavily focused on 18-inch and above products.
On Aug. 7, Goodyear disclosed that its sales dropped 2.3% during the second quarter of 2025 to $4.4 billion from $4.5 billion in the same period a year ago.
"The second quarter proved challenging in both our consumer and commercial businesses, driven by industry disruption stemming from shifts in global trade, including a surge of low-cost imports across our key markets," said Stewart.
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About the Author
Madison Hartline
Associate Editor
Madison Hartline (Gehring) is the associate editor for Modern Tire Dealer and Motor Age. Since joining MTD after graduating from The Ohio State University in 2022, she has taken on the role of managing the brand’s social media strategy, producing podcast episodes and overseeing eNewsletter content.
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