Omnisource Names Radar Sales Manager

Omnisource has named Michael Fortin new territory sales manager for its Radar brand in North America.

"In his new role at Radar, Michael will focus on expanding the brand’s presence, building strong dealer partnerships and enhancing customer satisfaction through a consultative and service-driven approach," say Omnisource officials.

"With close to 25 years of experience in the automotive industry, Michael brings a deep understanding of the market and a proven track record of delivering value to customers and partners alike. Michael spent the past 15 years at TBC Corp., where he held a variety of roles, including regional sales manager for their tire equipment division and most recently, strategic and national accounts manager. In this capacity, he played a key role in driving growth for major accounts while cultivating long-term customer relationships."

"Michael’s passion for sales and customer service makes him an ideal addition to our growing team,” says Rob Montasser, vice president of Radar Tire, North America. “His experience with strategic accounts and his dedication to building trust and brand loyalty align perfectly with our mission at Radar Tires.”