AACF, ASE Announce Partnership

A new partnership between the Automotive Aftermarket Charitable Foundation (AACF) and the National Institute for Automotive Service Excellence (ASE) will provide expanded support for ASE-certified professionals who are experiencing hardship.

According to AACF officials, the initiative, "launched under the theme Support Beyond Certification, reflects a shared commitment to strengthening the entire technician community, not only through professional excellence but also through personal resilience and security."

"ASE is dedicated to ensuring that service professionals are recognized for their skills and commitment to excellence,” says Jennifer Holland, assistant vice president of marketing, ASE. “Through this partnership with AACF, we’re extending that support beyond the test -giving technicians and their families a trusted resource when life takes an unexpected turn."

"This partnership bridges the gap between professional recognition and personal support,” says John Kairys, executive director, AACF. “Together with ASE, we are reinforcing to every technician that they are not only valued for their skills, but cared for as individuals."

The collaboration will include coordinated communications to ASE Certified professionals, raising awareness of AACF’s services and resources. Joint initiatives will feature co-branded campaigns, social media outreach and integration of AACF information into ASE certification and recertification touchpoints. ASE will also join AACF in supporting key events during AAPEX/SEMA Week. For more information, or to get involved, visit https://www.aftermarketcharity.org/asecares