Nokian Campaign Puts 'First Things First'

Nokian Tyres has launched "First Things First," a consumer awareness campaign designed to push consumers to tire dealerships before holiday travel begins.

The campaign will "educate consumers about the importance of making driving safety their first priority," according to Nokian officials, and consists of several components, including short videos targeting drivers in the winter, all-season and all-weather segments, disseminated on social media and in dealer showrooms; educational graphics on Nokian's Facebook and Instagram channels; tire tips from tire dealership counter salespeople; and more.

The campaign runs through the end of December.

"Driving safety is vital year-round, but the stakes rise in winter thanks to inclement weather and the busy travel season,” says Nokian Tyres North America Director of Marketing Hans Dyhrman. “The goal of our 'First Things First' campaign is to partner with dealers to remind drivers that road safety should be top of mind this time of year, from the Snow Belt to the Sun Belt.”