Hankook Partners with TGL Golf League

Hankook Tire North America and golf league TGL presented by SoFi have formed a three-year sponsorship.

The partnership - which starts on Dec. 28 on ABC - includes "several co-branded integrations across broadcast and in-venue displays," according to Hankook officials.

“Joining TGL at this foundational stage is a proud moment,” says Rob Williams, president, Hankook Tire America Corp. “At Hankook, we see this as more than a partnership. It’s a shared ethos to innovate and push the boundaries of our respective industries, where technology and passion combine to create something truly unique for customers and golf enthusiasts around the globe to experience and enjoy.”

According to Hankook officials, "TGL is a first-of-its-kind, tech-driven golf league designed to reimagine the sport for a new generation. Blending advanced technology, data and live action inside a purpose-built, high-tech arena, TGL serves as a new frontier in the sport where real swings meet virtual fairways in a hybrid environment of live action between teams of some of golf’s biggest stars."

The partnership runs through September 2028 and also "includes unique integrations into TGL’s match broadcasts, national ad spots, broadcast-visible feature material incorporated into the competition, digital and social media content (and) in-venue hospitality, along with other marketing activities and activations."