Yokohama Posts Sales Increase
Yokohama Rubber Co. Ltd. generated record revenue during the first nine months of 2025.
The company posted $5.6 billion in sales during the period, up 12% year-over-year.
Yokohama posted $594.6 million in operating profit during the first three quarters of the year, an increase of 6.9% over the same period in 2024.
Tire sales
Tire sales were a bright spot for Yokohama during the first nine months of 2025.
In the original equipment (OE) channel, the Tokyo, Japan-based company saw "increases in new vehicles using Yokohama tires in Japan and in North America" in the SUV and CUV segments, according to Yokohama officials.
Yokohama's consumer replacement tire sales increases were driven by higher sales in Japan, Europe and China.
The company's off-highway tire business also enjoyed gains during the first nine months of the year, with expanded OE and replacement sales.
OE sales for Yokohama's ag and material handling businesses experienced a growth rate of 103%, while replacement sales expanded by 107% versus the same period last year.
Strategic initiatives in the off-highway segment include "investing in products, technology and distribution" with a "local-for-local strategy" supported by "improved channel reach and brand repositioning."
North America activities
During the third quarter, Yokohama Tire Corp. added 100 sizes to its Geolandar A/T4 G018 light truck tire line.
The newly expanded range includes 33 newly added Euro-metric and P-metric sizes to go along with the 67 LT-metric sizes, according to Yokohama officials.
More A/T4 sizes are expected to be rolled out in the near future, according to Kevin Nguyen, Yokohama's manager of product planning, at the time.
Focus on premium
Yokohama officials report that the company has increased the number of tires it supplies to premium car manufacturers like BMW and Porsche.
Moving forward, a "key task" will be "strengthening the development of OE (products) for premium cars.
Looking ahead
Yokohama intends to "speed up" its tire development through the use of artificial intelligence and "simulation technologies," responding to emerging car manufacturers and maximizing new product introductions.
Looking ahead to the full year, Yokohama estimates the full impact of tariffs on its business to be around $90 million, which the company "plans to cover by raising sale prices, increasing sales volume and making internal improvements. Impact from secondary tariffs (will) be absorbed by other businesses."