Bridgestone Raises $2.4 Million for United Way
Bridgestone Americas Inc. announced its United by What Really Matters national campaign raised more than $2.4 million for the United Way, a national organization network committed to providing essential resources for children and families.
The funds will benefit United Way of Greater Nashville, United Way of Summit and Medina and United Way of Greater Cleveland – organizations providing essential services and programs in three areas of Bridgestone operations.
As part of this campaign, the company also organized an employee volunteering program from November 10-14, where 61% of all teammates in Nashville, Ten., Akron, Ohio, and Cleveland, Ohio, participated in a range of activities benefitting local nonprofit partner agencies affiliated with the United Way, according to Bridgestone officials. This included Red Cross blood drives, collecting non-perishable food donations for local food banks and creating travel hygiene kits for public schools.
Including this year’s donation, Bridgestone has raised over $17 million for the United Way over the last decade. Since 2015, the company has generated funds through donations from individual team members, the Bridgestone Americas Trust Fund and its annual charitable golf tournament, which is one of the largest single fundraising events for the United Way each year.
“With this campaign, Bridgestone and our teammates can play a critical role in what really matters – making a lasting impact in the communities where we move, live, work and play,” says Sara Correa, chief marketing officer for Bridgestone. “Our long-standing partnership with United Way continues to be a powerful tool for us to drive meaningful impact and build a better future together.”
Bridgestone’s ongoing partnership with the United Way is part of the Bridgestone E8 Commitment, a corporate initiative that aims to benefit a more sustainable society.
