Yokohama Continues to Tread Lightly

For the third straight year, Yokohama Tire Corp. has renewed its partnership with Tread Lightly!, a non-profit that promotes outdoor recreation.

"As part of the 2025–2026 partnership, Yokohama and Tread Lightly! will collaborate on several stewardship projects across the country in 2026," say Yokohama officials. "The projects will focus on improving access, restoring trails, and protecting natural resources to ensure continued enjoyment for off-road enthusiasts and outdoor adventurers."

We’re proud to continue our partnership with Tread Lightly! and to make a tangible difference in protecting the outdoor spaces our customers love,” says Alan Holtschneider, Yokohama Tire’s senior director of marketing. “This collaboration reflects our ongoing commitment to sustainability, community, and responsible adventure.”