Prinx Tires Named Entitlement Partner of 2026 USL Cup

Prinx Tires has been named the entitlement partner of the United Soccer League’s annual interleague cup competition, the 2026 Prinx Tires USL Cup, for the third year in a row. The partnership extends Prinx Tires’ role as the Official Tire of the USL through the 2027 season, underscoring its continued investment in the U.S. market.

The partnership builds on a multi-year agreement launched in 2024, when Prinx Tires became USL’s official tire partner. The deal included league-wide branding and fan-focused engagement.

Prinx Chengshan Tire North America President Samuel Felberbaum stated the continued sponsorship aligns with the company’s broader brand and market development strategy.

"This partnership is a natural extension of our ongoing relationship with the USL,” Felberbaum said in a statement. “It allows us to continue supporting the league, its clubs, and its supporters while showcasing the practical performance and reliability of Prinx Tires.”

The 2026 Prinx Tires USL Cup will feature 43 clubs across the USL Championship and League One and run from April through early October.

“This competition aligns closely with our brand values — performance, durability, and consistency — while providing an opportunity to connect with clubs, fans, and communities across the country,” Felberbaum said in a statement.

As entitlement partner, Prinx Tires will be integrated throughout the tournament via branding, digital storytelling and fan engagement.

For more information, visit www.prinxtireusa.com.