Hankook Names VP of Marketing

Seunghwan (Aaron) Hong is the new vice president of marketing for Hankook Tire America Corp.

In that role, he succeeds Kyuwang (Ken) Cho, who has been promoted to head of Hankook's global TBR tire division, based in Seoul, South Korea.

"With more than 20 years of experience at Hankook Tire, Hong brings broad global expertise to his new role," say Hankook officials.

In addition to marketing, Hong will oversee supply chain and logistics, as well as technical services and Hankook's marketing in Canada.

Prior to his new appointment, he served as TBR sales strategy manager at Hankook's Global headquarters and as managing director of Hankook's Netherlands subsidiary.

"We're thrilled to welcome Aaron to Nashville as our new vice president of marketing," says Rob Williams, president of Hankook Tire America Corp. "He brings a wealth of global experience and a proven ability to drive growth across diverse markets. As we continue to expand our brand and strengthen relationships with our dealers throughout North America, Aaron's strategic vision will be key to advancing Hankook's innovation and performance in the tire market."