Sailun, 4Ocean Campaign to Continue

Sailun Tire Americas has renewed its "Partnership with Purpose" campaign with ocean clean-up group 4ocean.

"The campaign, which launched in 2025 alongside Sailun’s ERANGE EV tire line, connected everyday purchasing decisions with direct ocean clean-up," say Sailun officials.

"For every ERANGE EV tire sold in North America, two pounds of plastic and debris were removed from oceans, rivers and coastlines through 4ocean’s clean-up operations. Since its launch, the campaign has already helped remove more than 160,000 pounds of plastic and trash, turning customer choices into tangible environmental action."

"This campaign worked because our customers showed up,” says Sailun Tire Americas President Ron Dolan. “When people are given a meaningful way to make a difference, they take it. The impact we’ve seen is a direct result of their choices.”