2025 Was 'Turning Point' for Nokian
Nokian Tyres achieved $1.5 billion in sales and segment operating profit of $108.3 million during 2025.
During the fourth quarter of the year, the company posted net sales of $494 million and recorded segment operating profit of $60.6 million.
Nokian President and CEO Paolo Pompei says that 2025 "was a year of strong improvement for Nokian Tyres, despite an uncertain operating environment and weak market development. The fourth quarter was our best quarter in three years."
Regional results
According to Pompei, Nokian achieved revenue increases in all of its regions. The Nordic region was the company's top performer during the fourth quarter, posting some $288 million in sales.
Nokian's Americas region generated $81.4 million in sales during 4Q 2025, while other countries accounted for the rest of the firm's revenue.
'Turning point'
"As highlighted in our reports throughout the year, we accelerated our efforts to strengthen our financial performance," says Pompei.
"The emphasis was on optimizing the product and price/mix, improving operational efficiency and further leveraging the expanded manufacturing platform. In addition, we maintained strict cost discipline across the organization from raw material sourcing to indirect and SG&A spending. These measures enhanced our financial performance as the year progressed.
"At the same time, we completed a significant investment phase during which we rebuilt our production capacity to support future growth and delivery reliability. The ramp‑up of the new Romanian factory progressed as planned and in 2025 we produced one million tires. While the ramp-up progresses, the factory is now shifting from investment mode towards stabilizing manufacturing operations.
"A stronger consumer focus and a strengthened Nokian Tyres brand are central to our strategy. Overall, 2025 marked a turning point for Nokian Tyres, demonstrating our ability to adapt and stay competitive. While our work to further strengthen our performance continues, we are well-positioned to enter the next phase from a solid foundation.
"In 2026, we will build on this momentum with a clear focus on profitable growth supported by new premium products, brand repositioning and a strong emphasis on delivering value to consumers," says Pompei. "At the same time, we will continue to drive higher productivity and efficiency, while maintaining strict cost discipline."