Pirelli Partners with Miami Open

Pirelli Tire North America Inc. has announced a multi-year partnership with the Miami Open, which takes place this month.

"As one of the most important stages for global sport, North America represents a core pillar of Pirelli’s growth, innovation and brand leadership," say Pirelli officials.

"The Miami Open, hosted in a city that has rapidly emerged as a global epicenter for elite sporting events, offers a powerful platform to connect with fans, partners and consumers across the region and around the world.

"As an official partner of the Miami Open, Pirelli will be integrated throughout the tournament experience, including on-court visibility, digital initiatives and fan engagement activations, beginning with the 2026 edition of the event, scheduled for March 15–29 at Hard Rock Stadium in Miami Gardens, Fla."

"North America is a priority market for Pirelli, not only from a commercial standpoint but also in terms of brand relevance and cultural influence,” says Claudio Zanardo, CEO of Pirelli North America. “Partnering with the Miami Open allows us to strengthen our presence on one of the most prestigious stages in global tennis, in a city that perfectly reflects the energy, diversity, and international reach of this market.”