JD Power Ranks OE Tire Brands
JD Power has released the results of its 2026 U.S. Original Equipment Tire Customer Satisfaction Study, which looks at customer satisfaction with OE tire brands.
Consumer satisfaction with OE tires "among battery electric vehicles (BEVs), internal combustion engine (ICE) vehicles and plug-in hybrid electric vehicles (PHEVs) continues to converge," according to JD Power.
The 2026 JD Power U.S. Original Equipment Tire Customer Satisfaction Study, released on March 18, says the "gap among the three segments (is) narrowing to 14 points on a 1,000-point scale, down from 47 points in 2025. This marks the smallest satisfaction gap among the segments since 2023.
"Overall satisfaction scores are 789 for ICE vehicles, 775 for BEVs and 772 for PHEVs, with PHEVs posting the largest year-over-year gain, improving 29 points from 2025."
According to JD Power, its U.S. Original Equipment Tire Customer Satisfaction Study "provides robust, actionable voice of the customer-driven insights, including factors that impact overall customer loyalty.
"In this year’s study, overall tire brand loyalty improves by three percentage points to 54%. However, when two or more tires are replaced, brand loyalty stands at 42%, with tire wear cited as the primary reason.
"As satisfaction with original equipment tires continues to converge across BEV, PHEV and
ICE vehicles, replacement decisions are increasingly driven by functionality rather than brand loyalty,” notes Jason Norton, director of customer success at JD Power.
“Fewer than half of owners remain loyal to the original tire brand, not because of dissatisfaction, but because they are focused on practical needs, such as matching tires, meeting technical requirements or achieving longer wear.
"For manufacturers, the opportunity lies in delivering solutions that consistently meet these real-world replacement demands across all powertrains and convert low loyalty into sustained repeat purchase behavior.”
Tire brand rankings
Michelin ranks highest in the luxury segment of the 2026 JD Power U.S. Original Equipment Tire Customer Satisfaction Study with a score of 833.
Goodyear, with a score of 829, ranks second. "The segment average is 806. Michelin ranks highest in the passenger car segment with a score of 816. Goodyear and Toyo (798) rank second in a tie.
"Michelin ranks highest in the performance sport segment, for a third consecutive year, with a score of 818. Goodyear (805) ranks second and Pirelli (801) ranks third. Pirelli ranks highest in the truck/utility segment with a score of 801. BFGoodrich (790) ranks second, and Michelin (788) ranks third," according to study results.
JD Power's U.S. Original Equipment Tire Customer Satisfaction Study began in 1989 and measures tire owner satisfaction in four areas: tire ride, tire wear, tire
traction/handling and tire appearance. The study includes four vehicle segments: luxury,
passenger car, performance sport and truck/utility. "The study is based on responses from 38,244 owners of 2023 to 2025 model-year vehicles and was fielded from January through December 2025."