Atturo Tire Corp. and TMV Group took home three major categories at the 2025 Internet Advertising Competition (IAC) Awards for their campaign, Atturo Andy.
The campaign, which brought a tire salesman to life across digital channels, earned the Best Automotive Online Video Campaign, Best B2B Online Video Campaign and Best Mobile Online Video Campaign.
“These awards recognize what we already knew: Atturo Andy isn’t just a character — he’s a force,” says Michael Mathis, president of Atturo Tire.
“We set out to create something that stood apart from industry clichés, and thanks to TMV Group’s creativity and deep category insight, we delivered work that was not only different but effective.”
TMV Group, the creative agency behind the campaign, credits the win to a strong, collaborative partnership.
“Creative only works when it’s backed by brave clients,” says Joe Morden, managing partner at TMV Group.
“Atturo trusted us to go big — to build something that was smart, strategic, and completely unexpected. That trust turned into three international awards.”
According to Atturo officials, the Atturo Andy campaign, which launched nationally, focused on driving brand recognition in a crowded category through humor, humanity, and a distinct visual style.
