Prinx Chengshan Tire North America Inc. has launched newly designed websites for its Fortune and Prinx tire brands.
The new sites feature a tire advisor tool, enabling users to find the right tire by searching by tire size or by specific driving needs. Users can filter results by application or tire size to find their best fit.
Each website also showcases high-resolution imagery, highlighting key features and benefits of each tire in the lineup.
Another tool on the new sites is the retail locator. This allows consumers to find a nearby store for purchasing Prinx or Fortune tires and installation. According to officials, retailers are encouraged to join the growing network by completing the Retail Form available on each site.
Additional improvements on the new websites include expanded product descriptions and dedicated sponsorship pages showcasing the brands’ support of various sport organizations – Fortune Tires is the official tire of both USA Pickleball and the American Hockey League. At the same time, Prinx Tires is the official tire sponsor of the United Soccer League.
Both websites are fully responsive and can be accessed on desktops, tablets and mobile devices.
“We are thrilled to introduce these all-new websites that put the customer experience first,” says Ken Coltrane, vice president of marketing and product development at Prinx Chengshan Tire North America.
“With enhanced search capabilities, upgraded product visuals, and simplified retailer connectivity, our goal is to make tire selection and locating a tire retailer as informative and effortless as possible while reinforcing our brand values.”
The new websites are now live – visit fortunetireusa.com and prinxtireusa.com to explore them.
