TGI, Priority Tire Partner at University of Miami

Tire Group International (TGI) LLC’s Cosmo brand has teamed up with Priority Tire to become the official partner of University of Miami Athletics for the 2025-2026 season.  

Priority Tire is an online tire retailer.  

The collaboration is led by Tony Gonzalez, CEO of TGI, and Joaquin Gonzalez Jr., president of TGI, who are both University of Miami alumni.  

“At Cosmo, we’re always looking for ways to bring real value to real fans,” says Tony Gonzalez. "Through our partnership with PriorityTire.com, Hurricane fans can score special pricing on Cosmo Tires using discount code canescosmo — with free and fast shipping, flexible payments, and unbeatable deals. It’s the ultimate win-win. Just like The U, we go all in.” 

Fans can expect to see Cosmo Tires and Priority Tire all over this season — from vibrant stadium signage at Hard Rock Stadium, to national radio spots, exclusive social media collaborations and a live “MuchoMacho Moment of the Game” in every home matchup.