Hankook Unveils Two Concepts at Design Innovation Day 2025
Hankook Tire America Corp. recently hosted its Design Innovation Day 2025 and unveiled two concepts from its Design Innovation Project – WheelBot 2, multi-directional mobility platform, and its Sustainable Concept Tire.
The event took place at Hankook’s headquarters located in Pangyo, Seongnam, Gyeonggi Province in South Korea.
According to Hankook officials, Design Innovation Day serves as a platform for Hankook Tire to showcase its mobility technology vision and innovative design achievements, while presenting new solutions that integrate innovation, design, and sustainability. The event also reinforces collaboration with global partners to accelerate the company’s leadership in future mobility.
The Sustainable Concept Tire was developed under the theme of “Future Sustainability” using advanced 3D printing technology. Utilizing renewable and recycled materials, the tire embodies the company’s ESG vision for sustainability. Its organic design was realized through a collaboration with Harvestance using the software ‘NTop.’
WheelBot 2 is an advanced version of the first-generation model co-developed in 2022 through a technology partnership with robotics startup CALMANTECH. It features a robotic wheel system equipped with tri-axial spherical tires. As part of the demonstration, Hankook showcased the PathCruizer, a concept model powered by WheelBot 2 with a two-seater pod, presenting a differentiated solution that highlights new possibilities for future mobility services.
The event also featured a presentation by In-baek Park, Team Leader at LG Production Engineering Research Institute, on the topic of “Advancements and Importance of 3D Printing Technology.” The session provided insights into the latest technological trends and fostered knowledge sharing among participants.
Hankook Tire is also accelerating its efforts to strengthen technology leadership by actively pursuing Open Innovation initiatives with leading domestic and global companies and institutions. Through these collaborations, the company continues to advance its technological capabilities and drive innovation across the mobility industry.
Looking ahead, Hankook Tire officials say the company plans to further enhance its global competitiveness by continuing to drive technology and design innovation, leveraging its state-of-the-art R&D infrastructure.