Yasuhiro Morita Named Next Bridgestone CEO

The new year will bring a new leader to the top of Bridgestone Corp. Yasuhiro Morita will replace Shuichi Ishibashi as CEO on Jan. 1, 2026.

Ishibashi is retiring on Dec. 31 and will leave his seat as a board member at the company's annual shareholder's meeting in March 2026.

Morita joined Bridgestone in 1996 and has extensive experience, primarily in Europe and Asia.

He's been a managing director for the tiremaker's Thai and Chinese operations and in 2023, was named CEO of Bridgestone Asia Pacific Pte. Ltd.

In 2024, he became a vice president and senior officer and in 2025, was named an executive vice president and representative executive officer.

Bridgestone says a new global management structure for 2026 will be announced once it is finalized.