Nexen Goes to Jeep Beach

Nexen Tire America is bringing its off-road tire range and an interactive booth experience to Jeep Beach, which takes April 24-26 in Juno Beach, Fla.

During the event, "owners can show off their customized Jeeps, swap trail stories, drive on the beach and obstacle courses and connect with other fans in a family-friendly atmosphere," say Nexen officials.

"For Nexen Tire America, it’s an opportunity to showcase its growing presence in the off-road space, while connecting directly with passionate owners looking for new gear, custom upgrades and to celebrate the Jeep lifestyle.

"Events like Jeep Beach give us the chance to meet thousands of enthusiasts in one place, get immersed in the culture, see how owners are customizing and using their Jeeps and how we can tag along for the ride,” says Theresa Kapper, marketing director, Nexen Tire America.

“Whether it’s sand, rocks, or pavement, we design our tires to perform in the conditions Jeep owners face on any trip. Being here allows us to share that story first-hand.”

Visitors also will have the opportunity to complete a quick survey at the Nexen booth to enter for a chance to win a free set of Nexen Roadian ATX or MTX tires.

"In addition, they’ll find a range of giveaways and gear, including limited-edition 2026 Pit Crew Ducks, custom Jeep Beach stickers, shirts, hats, branded bags, dog bowls for four-legged co-pilots and Jeep-themed coloring books for younger fans," note Nexen officials.

Nexen Tire will also be donating a set of Roadian ATX or MTX tires benefiting Jeep Beach Charities. 

"Jeep Beach marks just one stop in Nexen Tire America’s 2026 enthusiast event calendar. The company plans to continue engaging with off-road and overland communities across the country throughout the year. These events provide additional opportunities for Nexen to showcase its products, connect with enthusiasts and gather real-world feedback from drivers across a wide range of terrains and driving styles.