New Goodyear Campaign Focuses on Eagle
Key Highlights
- New marketing campaign focuses on Goodyear's Eagle line
- Campaign will debut at the Kentucky Derby
- Will roll out globally across multiple platforms
Goodyear Tire & Rubber Co. is rolling out "Fast Is In Us," global campaign celebrating its Eagle performance tire line.
"Debuting at the Kentucky Derby, the campaign marks the next chapter in Goodyear’s brand resurgence," say Goodyear officials.
"The performance car category is growing and the drivers entering it want tires worth bragging about,” says Goodyear CEO and President Mark Stewart. "Eagle has more than four decades of credibility in performance and racing and 'Fast Is In Us' puts that legacy back to work."
Designed as a multi-phased, multi-year platform, the campaign will roll out globally across premium TV, out-of-home, digital, social, and cultural moments - "guided by a single ambition: to make Eagle impossible to ignore," according to Goodyear officials.
"Following launch, Goodyear will take Fast Is In Us into the heart of global performance culture, integrating with major moments such as the 24 Hours of Le Mans and other elite racing and enthusiast events around the world."