Pirelli to Build Cyber Tire in U.S.

Pirelli Tire North America will manufacture the Pirelli Cyber Tire at its plant in Rome, Ga., reinforcing Pirelli's "long-term commitment to the United States."

According to Pirelli officials, the development "highlights the strategic importance of the U.S. for Pirelli’s global growth roadmap, strengthening the company’s integrated industrial and technological presence in the country."

The announcement was made at the SelectUSA Investment Summit, an event promoted by the U.S. Department of Commerce, "where Cyber Tyre is being showcased as a core innovation shaping the future of smart mobility."

Pirelli officials say the company's Cyber Tire collects "data and information from sensors embedded in tires, processing them through Pirelli’s proprietary software and algorithms, and by communicating in real time with the vehicle’s electronics," helps enable "new functionalities integrated with driving and control systems to enhance the driving experience and increase safety levels, as well as supporting connected infrastructure. In a highly advanced market such as the United States, where digital and smart mobility solutions are rapidly expanding, Cyber Tyre represents a distinctive competitive advantage for Pirelli.

"To further enhance the role of Rome as a high-tech production site, Pirelli is finalizing the introduction of the latest version of the MIRS (Modular Integrated Robotized System) production processm" say Pirelli officials.

"It will be the most advanced manufacturing process for high-end, premium production within the entire Pirelli Group and is exclusive to the Georgia factory. The process further enhances robotized production capabilities, increasing productivity, flexibility and quality.

"The start of Cyber Tyre production in our Rome, Ga., plant is a significant milestone for Pirelli in this country,” says Claudio Zanardo, CEO of Pirelli Tire North America. “It reflects our commitment to bringing advanced technologies like Cyber Tyre closer to the market, further strengthening our industrial footprint and innovation capabilities in the United States.”

"This development lays the groundwork for growth in Pirelli’s production capacity in Rome, an integral part of the (Pirelli) group’s industrial development plans, and will further strengthen Pirelli’s presence in the United States - one of its most important and strategic markets," according to Pirelli officials.