Yokohama Partners With Velocity Invitational

Yokohama Tire Corp. is a new partner of the Velocity Invitational, a motorsport and lifestyle festival that takes place May 29-31 at Sonoma Raceway in northern California.

Yokohama will highlight its Advan line of ultra-high performance tires during the event and also will support round four of the Porsche Sprint Challenge USA West by Yokohama.

Velocity brings together "world-class, historic motorsport, modern hypercars, rare collections and immersive car culture, all paired with exceptional culinary experiences, fine wines and luxury hospitality," say Yokohama officials.

"Yokohama is excited to be a sponsor of the Velocity Invitational, which is the ultimate festival of flat-out exhilaration and excitement,” says Candace Cogan, Yokohama’s director of product marketing.

“It’s a natural extension of our performance legacy and a powerful platform to showcase our iconic Advan tires to enthusiasts united by a shared passion for car culture in every form.”